Ph.D. from the University of Zaragoza and Professor at CUNEF University. His research focuses on first mover advantages, multimarket competition and entry strategy in foreign markets. His work has been published in leading outlets such as Strategic Management Journal, Journal of Management, Information Systems Research, Long Range Planning, Strategic Organization , Journal of Information Technology and Telecommunications Policy, among others.

Address: Facultad de Ciencias Sociales y Humanas, C/ Atarazanas, 4, 44003, Teruel (España)
Department: Dirección y Organización de Empresas, Universidad de Zaragoza
Phone: +34 978 645 386
e-mail: juan.maicas@cunef.edu

Latest publications:

Fuentelsaz, L, Maícas, JP. & Montero, J. (forthcoming). “The social status of entrepreneurs: An analysis of informal and formal institutional determinants”. European Management Review

Domínguez, B., Gómez, J. & Maícas, JP. (forthcoming). “When does high institutional quality explain the presence of MNEs in a foreign country? Experiential and vicarious learning as boundary conditions”. Strategic Organization 

Garrido, E., Giachetti, C., & Maícas, JP. (2023). Navigating windows of opportunity: The role of international experience. Strategic Management Journal. 

Fuentelsaz, L, Maícas, JP., & Montero, J. (2022). Do you need to be risk-tolerant to become an entrepreneur? The Importance of the reference point. Entrepreneurship Research Journal, 12(4), 471-500.

Domínguez, B., Gómez, J., & Maícas, JP. (2021). Multimarket pioneers: does multimarket contact improve their performance? Long Range Planning, 54(2).

Fuentelsaz, L., González, C. &Maícas, JP. (2021).High-growth aspiration entrepreneurship and exit. The contingent role of market-supporting institutions. Small Business Economics, 57(1): 473-492.

Fuentelsaz, L., Garrido, E., & Maicas, JP. (2020). The effect of informal and formal institutions on foreign market entry selection and performance. Journal of International Management, 26(2), 100735.  

Bernal, P., Maícas, JP., & Vargas, P. (2019). Exploration, exploitation and innovation performance: Disentangling the evolution of industry. Industry and Innovation, 26(3): 295-320.

Fuentelsaz, L., González, C., Maícas, JP. (2019). Opportunity Entrepreneurship through the Interplay between Formal and Informal Institutions.BRQ Business Research Quarterly, 22(1): 5-24.

Fuentelsaz, L, Maícas, JP., & Montero, J. (2018). Entrepreneurs and innovation: the contingent role of institutional context. International Small Business Journal, 36(6): 686-711.

Gómez, J., Lanzolla, G., & Maícas, JP. (2016). The role of industry dynamics in the sustainability of first movers’ advantage. Long Range Planning, 49(2): 265-281.

Fuentelsaz, L., González, C., Maícas, JP., &Montero, J. (2015). How different formal institutions affect opportunity and necessity entrepreneurship. BRQ Business Research Quarterly, 18(4): 246-258.

Maícas, JP., &Sesé, FJ. (2015). Customer-Base Management in Network Industries: The Moderating Role of Network Size and Market Growth. European Management Review, 12(4): 209-220 (lead article).

Fuentelsaz, L., Garrido, E., & Maicas, J. P. (2015). A strategic approach to network value in network industries. Journal of Management, 41(3), 864-892.  

Fuentelsaz, L., Garrido, E., & Maicas, J. P. (2015). Incumbents, technological change and institutions: How the value of complementary resources varies across markets. Strategic Management Journal, 36(12), 1778-1801.  

Garrido, E., Gomez, J., Maicas, JP., & Orcos, R. (2014). The institution-based view of strategy: How to measure it. BRQ Business Research Quarterly, 17(2), 82-101.  

Fuentelsaz, L., Maícas, JP., & Polo, Y. (2012). Switching Costs, Network Effects and Competition in the European Mobile Telecommunications Industry. Information Systems Research, 23(1): 93-108.

Gómez, J., & Maícas, JP. (2011). Do switching costs mediate the relationship between entry timing and performance? Strategic Management Journal, 32(12): 1251-1269 (lead article).

Maícas, JP., Polo, Y., & Sesé, FJ. (2009). Reducing the level of switching costs in mobile communications: the case of mobile number portability. Telecommunications Policy, 33(9): 544-554.

Maícas, JP., Polo, Y., & Sesé, FJ. (2009). The Role of Network Effects and Switching Costs in Determining Mobile Users’ Choice. Journal of Information Technology, 24(2): 160-171.

Fuentelsaz, L., Maícas, JP., & Polo, Y. (2008). The Evolution of Mobile Communications Industry: The Transition from the Second to the Third Generation. Telecommunications Policy, 32(6): 463-449.

Degree in Business and Administration:

  • Strategic Management
  • Business Policy
  • Entrepreneurship

Master in Management, Strategy and Marketing

  • Strategic Management
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