Ph.D. from the University of Zaragoza and Associate Professor in ESIC Business and Marketing School, Saragossa Campus. Zaragoza.
His research focuses on the Analysis of Entrepreneurship and on Consumer Behavior. His works have been presented in main national and international conferences and published in journals such as Economic Research, Universia Business Review or Economía Industrial.
Address: Vía Ibérica, 28, 50012 Zaragoza (España)
Department: Dirección y Organización de Empresas, Esic Business and Marketing School
Phone: +34 976 350 714
e-mail: pedro.mata@esic.edu
Latest publications:
Mata, P., Buil, T., & Gómez-Campillo, M. (2021). COVID-19 and the reorientation of communication towards CSR. Economic Research-Ekonomska Istraživanja, 1-21. 
Buil Lopez-Menchero, T., Mata García, P., Gomez Campillo, M., & Delgado-de Miguel, J. F. (2021). Outlets malls of the future: an approach to customer’s expectations. Economic Research-Ekonomska Istraživanja, 34(1), 2593-2608.
Fuentelsaz, L., Maícas, J. P., & Mata, P. (2018). Institutional dynamism in entrepreneurial ecosystems. In: Entrepreneurial Ecosystems (pp. 45-65). Springer, Cham.
Fuentelsaz, L., González, C., Maícas, J. P., & Mata, P. (2017). ¿Qué fue antes, la ciencia o el mercado? La orientación al mercado de las spin-offs universitarias. Economía industrial, (404), 53-62.
Maicas, J. P., & Mata, P. (2011). ¿Nuevo escenario competitivo en la industria de la telefonía móvil?: Compitiendo a través del iPhone. Universia Business Review, (31), 60-81.
Degree in Marketing
- Economía de la Empresa (Spanish)
- Gestión de Precios (Spanish)
- Digital Business Models (English)
Degree in Business and Administration:
- Fundamentos de Administración y Dirección de Empresas (Spanish)
- Essences of Management (English)
- Organizational and internal management (English)
Degree in Industrial Engineering. Degree in Electrical Engineering.
- Fundamentos de Administración de Empresas (Spanish)
- Organización y dirección de empresas (Spanish)