Marta Ochoa is a PhD candidate in the Business Economics programme at the University of La Rioja and a Research Staff in Training in the Faculty of Business Sciences at the University of La Rioja.
Her research focuses on the study of digital platforms and, specifically, on analysing the stereotypes that are reproduced and reinforced in these environments, as well as the impact that these stereotypes can have on the success of complementors, i.e. companies or users who contribute goods and services to the platform. She also studies the factors that can moderate this effect, with the aim of identifying conditions that favour equity and inclusion in the participation of complementors.
Address: Faculty of Business Sciences, C. Cigüeña, 60, 26006 – Logroño (Spain)
Department: Department of Economics and Business, University of La Rioja
Phone:
e-mail: marta.ochoaaj@unirioja.es
Latest publications: